PPC performs better or SEO? The question is very difficult and most people think that organic search is better than PPC in terms of Internet marketing. This is a general perception that people rely more on the organic search for buying any product. But, this is not a fact.
There has been a significant debate among small businesses regarding the indirect value of online branding versus the direct value of search marketing. A recent report from Engine Ready says branding is worth more than you perceive.
Engine Ready's released a report to the New York Times which covered 18.7 million visits over a two-year period to 27 Engine Ready client sites. The report has shown some really amazing facts about PPC.
According to the study, paid listings performed better than organic listings. Visitors clicking on paid links were 17 percent more likely to buy, and spent about 18 percent more money. On an average, an organic retail visitor is worth about $1.35 and a visitor finding a retail website via a paid link is worth about $1.91. What it suggests? PPC pays more and sometimes it performs better than SEO.
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