Search engine optimization has come a long way since its inception and various schools of thoughts have been developed regarding link building also. While some of the industry players think that content and brand awareness is more important for the SEO preference. Still, some others think that if your link is old age link then SEO give preference to it.
What is the truth then? Before answering, may I ask you a question? Which website becomes popular with time and why? Most probably your answer would be, that website which has rich content and focused approach. You are right and if one website is rich in the content, obviously it is spreading brand awareness.
Now, the golden rule applies here also that old is gold and old is the best. So, this is true to a great extent that SEO prefer old age link than new link. A website’s age is one of the major factors used to rank it in the search engines. And older domains may get a slight edge in search engine rankings.
Moreover, certain other factors also affect SEO preference like freshness of pages, freshness of links, frequency of updates, URL length, site size etc.
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